geoff miller
Digital Marketing Portfolio | Resume
Redbox 12 Days of Deals & Prizes
Redbox 12 Days of Deals and Prizes is a mobile texting promotion that follows a classic holiday theme by revealing a new deal and prize every day leading up to Christmas. The program ran on 33,000 Redbox kiosks, through email, SMS, social media and at Redbox.com. Over 2 million SMS entries were received over the 12-day period, up 47% from the previous non-holiday period when a similar game was run. The holiday tie-in and daily prizes helped elevate the program to more people than ever before—over 700,000 people participated in under 2 weeks. Redbox had nearly 500,000 movie rental discount redemptions because of the promotion. And, when people played the game they could also opt for additional SMS communications–over 50,000 new SMS club members were achieved as a result of the promotion. Best of all, Redbox experienced an impressive 8.3% sales lift in rentals during the 12 day period, due to heavy seasonal traffic and a well-timed promotion.