geoff miller
Digital Marketing Portfolio | Resume
Nature Made Wellness Rewards
naturemade.com
Helped optimize the Nature Made Wellness Rewards program and grow the active member base. Redesigned the web site. Simplified the points and reward structure. Created a sophisticated ROI model and cut out all low-redemption high-cost physical reward inventory. Nature Made has over 4 million members and a growing active member base since we strategically realigned their program.