geoff miller
Digital Marketing Portfolio | Resume
Monopoly at McDonald's
playatmcd.com
Innovated on the world’s largest promotion by taking the game online, where players literally roll the dice to instantly win cash and prizes. Generated 73 million code entries with a 7% take rate, 16 million visits, 6 million unique visitors and 4 million players over 6 weeks. Negotiated with 16 partners to deliver the largest online prize pool ever–a total of $30MM in digital prizes. Created the world’s first online and mobile collect-and-win game in 2008. Added social app on Facebook and daily $1 million roll mechanic in 2009. Online game helped increase sales an average of 5% every year from 2004-2012.
Awards:
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2012 W3 Best in Show Award
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2011 Interactive Marketing Awards
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2010 CADM Tempo Awards: Jay Gondelman & Past Presidents Award
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2009 ad:tech, DMA Echo, Mobile Excellence, Promo Interactive & CADM Tempo Awards
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2008 Webby, Promo Pro & CADM Tempo Awards