Innovated on the world’s largest promotion by taking the game online, where players literally roll the dice to instantly win cash and prizes. Generated 73 million code entries with a 7% take rate, 16 million visits, 6 million unique visitors and 4 million players over 6 weeks. Negotiated with 16 partners to deliver the largest online prize pool ever–a total of $30MM in digital prizes. Created the world’s first online and mobile collect-and-win game in 2008. Added social app on Facebook and daily $1 million roll mechanic in 2009. Online game helped increase sales an average of 5% every year from 2004-2012.